We have many tools in the toolbox to attract, engage and convert.
Facebook advertising has become an extremely effective form of advertising due to the extent you can target ads. It has over 1.6 billion users, so you can reach just about any group of people you want. The amount of depth that can be achieved in targeting a specific audience or market surpasses other digital advertising channels through Facebook’s targeting options that uses people’s likes, life events, income, location, age, interests, behaviors, demographics, etc. You name it and it can probably be targeted, as granular or broad as you like.
Search Engine Optimization
SEO should not be an afterthought on a website. Any business with a digital presence should have SEO incorporated into their marketing strategy. In a nutshell, search engine optimization is the process of boosting your organic search engine rankings to become more visible to consumers searching keywords relevant to your business. Because this process can involve a number of complex factors and ongoing research with changing search engine algorithms, you will want to rely on a professional marketing team to design and execute your SEO strategy.
Here are some more examples of things we can do for you:
- Live chat – great way to engage and convert potential customers real time as they are looking at your website
- Email marketing – we love Mail Chimp and can integrate and assist email marketing campaigns with Mail Chimp expertise and graphics support
- Website promotional support – we can create banners and website graphics for monthly or seasonal specials, whether it’s a one off promo or scheduled monthly promotions.
- We create landing pages and landing sites for pay per click
- Video marketing – video is a fantastic way to engage site visitors and we are partnered with some of the best videographers in the business
Local Listings Management
Providing clients with accurate, up-to-date contact information for your business may seem like a simple task, but it is one of the most frequently overlooked aspects of search engine optimization that could be affecting your bottom line. If your business does not have accurate listings on search engines and directories, or customers report that it is hard to find your business online, you may want to talk to a professional about listings management. Spark Lab Design can fix any inconsistent listing information out there on the web and create new listings, both which aid search engine optimization and increasing your footprint on the web.
Have you ever visited a website and saw an ad display from a website you recently visited? Retargeting uses browser cookies to track visitors to your site and their activity. For those who do not convert on the first visit, ads are strategically placed on other sites to encourage a return to your site. With this method of advertising, consumers are consistently reminded of your brand, so they are more inclined to come back when they are ready to make a purchase.
Pay Per Click
As the name indicates, pay-per-click campaigns will only cost you money when a customer clicks on your page from the search engine. There are, however, some more complicated factors to consider with PPC marketing. For example, keyword selection for your campaign will be integral to success, since PPC ads rely on relevance to a user’s search. Additionally, search engines will reward sites with higher quality advertisements and landing pages, so you will want to have a refined professional approach when designing ads for a pay-per-click campaign. Here’s a closer look at the fundamental components of a successful PPC strategy:
- Keyword research
- Keyword optimization and managemen
- Performance grading
While PPC marketing is accessible to business owners through AdWords and other search engine tools, it does require significant research and upkeep to succeed. That’s why you’ll want to have a marketing agency on your side to do the legwork—research, copy testing, and keyword management—as you enjoy the perks of low-cost lead generation and a growing customer base.